Titanium David
Guetta ft. Sia
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Absolutely no branding
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“You shoot me down, but I won’t fall”
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Sia, David Guetta, Gorgio Tuinfort and Afrojack all
wrote the song
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Released online July 2011 as an advert for a
single, album and artists
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Ballad drawing from genres of house and urban
dance
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Katy Perry turned down this song as she thought
it was too close to her song “firework”
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Supernatural, suburban scene
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“Courageous enough not to reveal all its mystery’s”
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Capital FM – “A very Cinematic video”
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About inner strength
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Premiered on December 21st but did
not include features of either artists – what they represent without showing themselves
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Focuses on a young boy with supernatural powers
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Pulled from US Radio in 2012 due to use of gun
related lyrics
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Directed David Wilson, filmed in 2011
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Suburban setting similar to a lot of American films
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10 mark or 15 mark – roughly 15 to 30 mins long
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Motifs – supernatural, special powers, Puberty
affecting the body and mind, inner stress, standing up for rights
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Camera / Mise en Scene. Editing and sound.
Representation and intertextuality and messages
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David's life
story you might get it better. In school he was considered a nerd and bit of an
outcast. His upbringing was very traditional, being raised as a Muslim and at
age 13 he began mixing music, which enraged his father, who wanted something
else for his future. In the end, he proved that even if the world were against
him, he would make it whether people liked it or not. That is the idea behind
the video. Titanium talks about our inner strength and being strong in
ourselves.
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The
song uses guns and bullets as a metaphor to the hateful words that people will
say to us. In the chorus Sia, the vocalist of the song, sings about being
bullet proof. This means that we should not worry about what people say about
us. In verse two, the song talks about how people can continue to shoot us down
but its not us who will be hurt more if we stand our ground.
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