Newspaper semiotic analysis

News Values

Key Term: Gate keeping
This is a term applied to the editing and filming process which controls information given out, censoring and changing the story to give limited information.

C - CONTINUITY: stories which continue and runs over a long period of time e.g. Brexit
U - UNAMBIGUOUS: clear, understandable
P - PERSONALISATION: what is the human industry
P - PROXIMITY: how close it is, abroad? same country?
T - THRESHOLD: how big is the news?
U - UNEXPECTEDNESS: how unusual is it?
N - NEGATIVITY: how negative is the news? Is bad news more popular?
E - ELITE PEOPLE/ PLACES: how important are the people/ place in the article

This recent front page of The Daily Express shows all of these ideas. It explores the argument between two very important politicians who decide the future of England. It also informs about the Queen,

Newspapers

Newspaper name: The Sun

Name of Article: Theresa Dismay

Date: Friday 9th June 2017

Intended Audience:
This newspaper clearly votes away from Tories and uses a limited amount of words but relies more on pictures to put their point across. Resulting in an intended audience to be people from C and D group as they are more working class people who have less time on their hands consequently would rather read a less wordy newspaper.

What is the Article about:
This newspaper explores the problems with the recent Brexit scandal and the troubles with leaving the EU. It claims that Theresa May has done a terrible job as prime minister. This topic would mainly attract older people as they seem more interested with the troubles with politics than younger teens. However, the text to image ratio is low, indicating a lower class intended audience.
The tone of the whole article shows Theresa May as disgrace and embarrassing, failing to meet the countries demands of leaving the EU. The main image used on the front page is a large picture of Theresa May. This unflattering image show the bad side of May as she smiles awkwardly away from the camera, perhaps embarrassed or in shock. This shows Theresa May badly. Theresa May is shown to be a bad Prime Minister.


The Decline in Print Newspaper Circulations

A newspaper which is no longer printed is the The Independent which tried to not be left or right sided which ultimately got less sales. 

National Newspapers include The National, The Times, The Daily Mirror and many more.

The Independent has run out of money consequently, only being online. Newspapers which are more right wing are usually more popular. 

Mid-Market tabloids have had a steeper decline overall.   

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Assessment Feedback

Newspapers Conventions

Newspaper Conventions

Tabloids such as "The Sun" have a lower text to image ratio and are typically more opinionated, this is aimed more at the working class people who have less time to read. Front covers of tabloids generally take about 10 seconds to read, however, broadsheets contain much more information and are much less opinionated, The text to image ratio is higher taking longer to read and they tell the full story, the actual news, as opposed to that of a tabloid. Mid-market tabloids, although having a higher text to image ratio contain more opinionated news. Often favouring news of royalty, they are very patriarchal and their logo, a crest on top of each front cover connotes history and a sort of pride to be English. Also shown through over exaggerated fancy font. 

Newspapers

Question 1-2: unseen

Question 3-4: set texts, industry

3 kinds of newspaper: 

• broadsheet (The Times, The Guardian)
• mid market tabloid (The Daily Express, The Daily Mail)
• tabloid (The Mirror, The Sun)

Influence

Estate 1: Religion

Estate 2: Monarchy

Estate 3: The Wealthy

Estate 4: Newspapers

Hard News - Politics, Science, Violence, Health, Economy

Soft News - Sport, Celebrities, Entertainment

The Daily Mail

Talks a lot about the monarchy, very patriarchal. More informal, very colloquial language appealing to lower C and D audiences. Tackle both hard news and soft, perhaps to widen there variety of audience, appealing to everyone. Logo/ Name has a very exaggerated, fancy font with a coat of arms in the centre, to make a statement of nationality, typically English, very established. Uses a lot of Moral Panic, very opinionated.

Fruitgasm Advert and Reflection

Fruitgasm Advert

This advert depicts a series of middle aged working people, starting as sad and having a bad day, this energy drink is said to bring you up from a slump and ultimately make you feel happier and more successful, consequently making you more successful. There are a variety of messages within this video, claiming that with your drink you will be able to play sports, dance, laugh and be happy. Literally making your day brighter.
This took quite a while to come up with this idea, struggling on the story line of the advert as well as the logo and name of the product. Finally deciding on a style, story line, name and logo we took 2 days to record everything and edit within that.
For the beginning I turned the saturation of the picture down until it was black and white, I then added a blueish wash over it to further enhance the saddened genre I tried to create. As soon as the man drinks from the bottle, the colour is instantly turned on as well as the saturation is turned up slightly to make everything seem more vibrant and joyful. Combined with the upbeat, jolly song and fast paced dancing, a happy style is portrayed, consequential from the energy drink.